UX/UI Design

Grundfos Learn

Optimization of the currently existing e-learning platform, part of the Grundfos’ digital ecosystem.

2 min read

Client

Grundfos

Time

2 weeks

Role

UX/UI Designer

Tools

Figma/FigJam

Team

3 people

Problem statement

Grundfos is a Danish company that designs, develops, and manufactures advanced pump solutions and water technology systems. The company is known for focusing on energy efficiency, digital water solutions, and sustainability, with an emphasis on reducing water and energy consumption in pumping systems.

 

Grundfos' Learn section provides valuable technical training and sustainability education, but as digital learning evolves, so do user expectations.

 

How do we modify the existing Grundfos Learn section so that users stay engaged and can find content personalized to their current needs effortlessly?

Key insights

Grundfos Learn has a wide and diverse user base. However, based on research provided by the client, we decided to focus on four groups that make the most use of the platform: facility managers, distributors, contractors, and consultant engineers. To narrow the scope even further, we explored one key aspect across these groups—their willingness to create an account on the e-learning platform.

 

From the research, it became clear that the target audience values quick, on-the-go access to information, live instructions (as many prefer learning through demonstrations), and well-categorized content that makes finding relevant material easy.

Solution

Building on our insights, we focused on simplifying navigation, offering personalized learning paths, and adding gamification features — while staying true to Grundfos’ sustainability principles. To increase visibility, we chose to separate the Learn platform from the main Grundfos website. Users can access it with or without an account, but those who register will receive a personalized learning path based on their interests and job role.

Future steps

Due to time constraints and an initial agreement to focus on creating an MVP (Minimum Viable Product), not all features from the requirements list were implemented in the first phase. A second round of iterations was therefore proposed, which will introduce gamification elements—such as badges and streaks—to boost knowledge retention and user motivation. Additionally, the AGES model (Attention, Generation, Emotion, and Spacing) was suggested as a foundation for structuring course content.

Mobile App Design

Maxi Zoo App

Explore

Concept Development

AGF Campaign

Explore

Email

LinkedIn

© Despina Ivanova 2025 All Rights Reserved

Built with Figma sites and lots of love.

UX/UI Design

Grundfos Learn

Optimization of the currently existing e-learning platform, part of the Grundfos’ digital ecosystem.

2 min read

Client

Grundfos

Time

2 weeks

Role

UX/UI Designer

Tools

Figma/FigJam

Team

3 people

Problem statement

Grundfos is a Danish company that designs, develops, and manufactures advanced pump solutions and water technology systems. The company is known for focusing on energy efficiency, digital water solutions, and sustainability, with an emphasis on reducing water and energy consumption in pumping systems.

 

Grundfos' Learn section provides valuable technical training and sustainability education, but as digital learning evolves, so do user expectations.

 

How do we modify the existing Grundfos Learn section so that users stay engaged and can find content personalized to their current needs effortlessly?

Key insights

Grundfos Learn has a wide and diverse user base. However, based on research provided by the client, we decided to focus on four groups that make the most use of the platform: facility managers, distributors, contractors, and consultant engineers. To narrow the scope even further, we explored one key aspect across these groups—their willingness to create an account on the e-learning platform.

 

From the research, it became clear that the target audience values quick, on-the-go access to information, live instructions (as many prefer learning through demonstrations), and well-categorized content that makes finding relevant material easy.

Solution

Building on our insights, we focused on simplifying navigation, offering personalized learning paths, and adding gamification features — while staying true to Grundfos’ sustainability principles. To increase visibility, we chose to separate the Learn platform from the main Grundfos website. Users can access it with or without an account, but those who register will receive a personalized learning path based on their interests and job role.

Future steps

Due to time constraints and an initial agreement to focus on creating an MVP (Minimum Viable Product), not all features from the requirements list were implemented in the first phase. A second round of iterations was therefore proposed, which will introduce gamification elements—such as badges and streaks—to boost knowledge retention and user motivation. Additionally, the AGES model (Attention, Generation, Emotion, and Spacing) was suggested as a foundation for structuring course content.

Mobile App Design

Maxi Zoo App

Explore

Concept Development

AGF Campaign

Explore

Email

LinkedIn

© Despina Ivanova 2025 All Rights Reserved

Built with Figma sites and lots of love.

UX/UI Design

Grundfos Learn

Optimization of the currently existing e-learning platform, part of the Grundfos’ digital ecosystem.

2 min read

Client

Grundfos

Time

2 weeks

Role

UX/UI Designer

Tools

Figma/FigJam

Team

3 people

Problem statement

Grundfos is a Danish company that designs, develops, and manufactures advanced pump solutions and water technology systems. The company is known for focusing on energy efficiency, digital water solutions, and sustainability, with an emphasis on reducing water and energy consumption in pumping systems.

 

Grundfos' Learn section provides valuable technical training and sustainability education, but as digital learning evolves, so do user expectations.

 

How do we modify the existing Grundfos Learn section so that users stay engaged and can find content personalized to their current needs effortlessly?

Key insights

Grundfos Learn has a wide and diverse user base. However, based on research provided by the client, we decided to focus on four groups that make the most use of the platform: facility managers, distributors, contractors, and consultant engineers. To narrow the scope even further, we explored one key aspect across these groups—their willingness to create an account on the e-learning platform.

 

From the research, it became clear that the target audience values quick, on-the-go access to information, live instructions (as many prefer learning through demonstrations), and well-categorized content that makes finding relevant material easy.

Solution

Building on our insights, we focused on simplifying navigation, offering personalized learning paths, and adding gamification features — while staying true to Grundfos’ sustainability principles. To increase visibility, we chose to separate the Learn platform from the main Grundfos website. Users can access it with or without an account, but those who register will receive a personalized learning path based on their interests and job role.

Future steps

Due to time constraints and an initial agreement to focus on creating an MVP (Minimum Viable Product), not all features from the requirements list were implemented in the first phase. A second round of iterations was therefore proposed, which will introduce gamification elements—such as badges and streaks—to boost knowledge retention and user motivation. Additionally, the AGES model (Attention, Generation, Emotion, and Spacing) was suggested as a foundation for structuring course content.

Mobile App Design

Maxi Zoo App

Explore

Concept Development

AGF Campaign

Explore