Mobile App Design
Maxi Zoo App
Happier Pets. Happier People.
A mobile app that integrates with a GPS tracker to help dog and cat owners monitor their pets’ health, stay on top of important activities, and also learn.
3 min read
Client
Maxi Zoo
Time
2 weeks
Role
UX/UI Designer
Tools
Figma/FigJam
Problem statement
Maxi Zoo is a European pet-supply retailer, part of the Fressnapf Group, which is the biggest retail chain for pet food & accessories in Europe. The problem that I have focused on, within the company’s landscape is:
How can Maxi Zoo create value and strengthen customer relationships through the development of a new digital concept?
Key insights
The project followed the Design Thinking process, starting with in-depth research. This included an analysis of Maxi Zoo, its parent company Fressnapf, and key competitors, as well as qualitative research through customer interviews to uncover behavioral patterns.
The research revealed that customers consistently prioritize their pets’ needs—focusing on diet, well-being, and expanding their knowledge—while also expressing frustration with the lack of personalized customer service.
From these insights, the target audience was defined as busy millennial pet owners who strive to provide the best care for their pets. Their main pain points include misleading information, limited knowledge, inadequate tracking tools, concerns about harmful pet food, and difficulty maintaining routines.
Solution
The solution builds on the existing Fressnapf tracking app, which allows pet owners to locate their pets via GPS. Using this as a foundation, I enhanced the experience to better address user needs and pain points.
In the new app, owners can add information about their pets (dogs and cats), enabling personalized estimates for daily activity, nutrition, hydration, mood, and food recommendations. Motion tracking provides real-time data to ensure daily goals are met, while a scheduling feature helps owners maintain consistent routines.
A dedicated Learn portal offers reliable resources, and the app also supports inviting family members to share responsibilities—reflecting Maxi Zoo’s core values.
Process & Methods
In addition to the Design Thinking process, the project involved creating personas and a Value Proposition Canvas (VPC), conducting a business analysis, running lightning demos for inspiration, developing sketches and high-fidelity prototypes, and carrying out a round of Guerilla testing.
Future steps
Future improvements will focus on technical development and expanding functionality. Beyond tracking dogs and cats, the app could support other pets, broadening its appeal. Partner exposure for Maxi Zoo could also be integrated into the Learn feature, for example through sponsored content or ads.
With the right strategy, the app has strong potential to grow. Additional testing rounds with target users will be essential to validate and refine upcoming features.
Mobile App Design
Maxi Zoo App
Happier Pets. Happier People.
A mobile app that integrates with a GPS tracker to help dog and cat owners monitor their pets’ health, stay on top of important activities, and also learn.
3 min read
Client
Maxi Zoo
Time
2 weeks
Role
UX/UI Designer
Tools
Figma/FigJam
Problem statement
Maxi Zoo is a European pet-supply retailer, part of the Fressnapf Group, which is the biggest retail chain for pet food & accessories in Europe. The problem that I have focused on, within the company’s landscape is:
How can Maxi Zoo create value and strengthen customer relationships through the development of a new digital concept?
Key insights
The project followed the Design Thinking process, starting with in-depth research. This included an analysis of Maxi Zoo, its parent company Fressnapf, and key competitors, as well as qualitative research through customer interviews to uncover behavioral patterns.
The research revealed that customers consistently prioritize their pets’ needs—focusing on diet, well-being, and expanding their knowledge—while also expressing frustration with the lack of personalized customer service.
From these insights, the target audience was defined as busy millennial pet owners who strive to provide the best care for their pets. Their main pain points include misleading information, limited knowledge, inadequate tracking tools, concerns about harmful pet food, and difficulty maintaining routines.
Solution
The solution builds on the existing Fressnapf tracking app, which allows pet owners to locate their pets via GPS. Using this as a foundation, I enhanced the experience to better address user needs and pain points.
In the new app, owners can add information about their pets (dogs and cats), enabling personalized estimates for daily activity, nutrition, hydration, mood, and food recommendations. Motion tracking provides real-time data to ensure daily goals are met, while a scheduling feature helps owners maintain consistent routines.
A dedicated Learn portal offers reliable resources, and the app also supports inviting family members to share responsibilities—reflecting Maxi Zoo’s core values.
Process & Methods
In addition to the Design Thinking process, the project involved creating personas and a Value Proposition Canvas (VPC), conducting a business analysis, running lightning demos for inspiration, developing sketches and high-fidelity prototypes, and carrying out a round of Guerilla testing.
Future steps
Future improvements will focus on technical development and expanding functionality. Beyond tracking dogs and cats, the app could support other pets, broadening its appeal. Partner exposure for Maxi Zoo could also be integrated into the Learn feature, for example through sponsored content or ads.
With the right strategy, the app has strong potential to grow. Additional testing rounds with target users will be essential to validate and refine upcoming features.
Mobile App Design
Maxi Zoo App
Happier Pets. Happier People.
A mobile app that integrates with a GPS tracker to help dog and cat owners monitor their pets’ health, stay on top of important activities, and also learn.
3 min read
Client
Maxi Zoo
Time
2 weeks
Role
UX/UI Designer
Tools
Figma/FigJam
Problem statement
Maxi Zoo is a European pet-supply retailer, part of the Fressnapf Group, which is the biggest retail chain for pet food & accessories in Europe. The problem that I have focused on, within the company’s landscape is:
How can Maxi Zoo create value and strengthen customer relationships through the development of a new digital concept?
Key insights
The project followed the Design Thinking process, starting with in-depth research. This included an analysis of Maxi Zoo, its parent company Fressnapf, and key competitors, as well as qualitative research through customer interviews to uncover behavioral patterns.
The research revealed that customers consistently prioritize their pets’ needs—focusing on diet, well-being, and expanding their knowledge—while also expressing frustration with the lack of personalized customer service.
From these insights, the target audience was defined as busy millennial pet owners who strive to provide the best care for their pets. Their main pain points include misleading information, limited knowledge, inadequate tracking tools, concerns about harmful pet food, and difficulty maintaining routines.
Solution
The solution builds on the existing Fressnapf tracking app, which allows pet owners to locate their pets via GPS. Using this as a foundation, I enhanced the experience to better address user needs and pain points.
In the new app, owners can add information about their pets (dogs and cats), enabling personalized estimates for daily activity, nutrition, hydration, mood, and food recommendations. Motion tracking provides real-time data to ensure daily goals are met, while a scheduling feature helps owners maintain consistent routines.
A dedicated Learn portal offers reliable resources, and the app also supports inviting family members to share responsibilities—reflecting Maxi Zoo’s core values.
Process & Methods
In addition to the Design Thinking process, the project involved creating personas and a Value Proposition Canvas (VPC), conducting a business analysis, running lightning demos for inspiration, developing sketches and high-fidelity prototypes, and carrying out a round of Guerilla testing.
Future steps
Future improvements will focus on technical development and expanding functionality. Beyond tracking dogs and cats, the app could support other pets, broadening its appeal. Partner exposure for Maxi Zoo could also be integrated into the Learn feature, for example through sponsored content or ads.
With the right strategy, the app has strong potential to grow. Additional testing rounds with target users will be essential to validate and refine upcoming features.